Dhakaah privacy and cookie policy Effective August 2025
At Dotlines Foods Limited, trading as Dhakaah ("we", "us", or "Dhakaah"), your privacy is important to us. This policy explains how we collect, use, share, and protect your personal data when you use our website and services. By using our site, you accept this policy.
1. Information we collect- Personal information - name, email, payment details, orders, and anything you provide voluntarily.
- Usage data - IP address (anonymised where possible), browser, device info, pages visited, clicks, and session details.
- Location data - general location (city/region) based on your IP.
- Behavioural data - anonymous profiles based on how you interact with our site, powered by MarkTag.
- Cookies and tracking - see our cookie section below for full details.
We do not knowingly collect special category data unless with your explicit consent.
2. How we use your dataWe process your data to -
- Provide and improve our services.
- Communicate with you about your orders or updates.
- Personalise your experience.
- Analyse website performance and customer preferences (including MarkTag behavioural analytics).
- Protect against fraud and comply with legal obligations
- Send marketing communications, with your consent or legitimate interest (you can opt out anytime).
3. Cookies and tracking technologiesWe use cookies and similar tech to improve your experience and understand how our site is used.
Cookie categories -
- Essential - needed for core site functions (security, accessibility). Always active.
- Preferences - remember your settings, like language or region
- Analytics - collect anonymous aggregated data to improve the site. Includes MarkTag behavioural analytics (with consent).
- Marketing - track interests to deliver relevant ads and measure effectiveness.
4. Analytics cookies we use| Name | First/third Party | Expiry | Purpose |
|---|
| _ga | Third (Google) | 2 years | Distinguish users |
| ga<container-id> | Third (Google) | 2 years | Maintain session state |
| _pk_id | Third (Matomo) | 13 months | Visitor ID |
| _pk_ses | Third (Matomo) | 30 minutes | Session ID |
| _clck | Third (Clarity) | 1 year | Persist Clarity user ID |
| _clsk | Third (Clarity) | 1 day | Group pageviews |
| CLID | Third (Clarity) | 1 year | First-time visitor ID |
| marktag_session | First (MarkTag) | Session | Tracks current visit session |
| marktag_visitor | First (MarkTag) | 2 years | Assigns unique anonymous ID to device |
| marktag_profile | First (MarkTag) | 1 year | Stores anonymised behavioural preferences (consent) |
| marktag_journey | First (MarkTag) | 6 months | Tracks navigation patterns across visits (consent) |
We use MarkTag to gain insights on how you interact with our website - what pages you visit, what menu items you check, and how long you stay. This data is anonymised and used to improve your dining experience and our online services.
Data collected includes -- Pages visited, buttons clicked, time spent, navigation flow.
- Technical info: browser, device, screen resolution, anonymised IP, operating system.
- General location based on IP address
- Anonymous behavioural profiles to understand preferences and trends.
- Session info: entry/exit pages, duration, and interaction sequences.
Legal basis:- Legitimate interest - to improve our site and services
- Consent - for non-essential cookies and advanced behavioural tracking (via cookie banner).
Data retention -- Raw behavioural data kept for up to 2 years.
- Anonymised analytics data retained up to 5 years for trend analysis.
- Fully anonymised processed data stored indefinitely.
Your choices -- Manage cookie preferences anytime on our website via 'cookie settings'.
- You can disable cookies in your browser but some features may not work.
- Opt-out of MarkTag behavioural tracking by selecting “disable all behavioural tracking” on our cookie settings widget - this then applies to all future visits.
6. Sharing and securityWe do not sell your personal data. We may share anonymised or necessary data with -
- Service providers helping us operate the site, under strict confidentiality and GDPR rules
- Our parent company for business intelligence
- Legal or regulatory authorities as required by law
Your data is stored securely with encryption and access controls. We retain data only as long as necessary, for example, 7 years for transaction records per UK tax law.
7. Your rightYou have the right to -
- Access and correct your data
- Request deletion (subject to legal limits)
- Opt out of marketing communications at any time
- Receive your data
- Restrict or object to processing based on legitimate interests
Requests will be responded to within 30 days at no cost. Contact us at info@dhakaah.com.
8. Children's privacyOur website is not intended for children under 16. We do not knowingly collect data from children under this age without parental consent. If you believe your child has given us data without consent, please contact us.
9. International data transfersYour data may be processed outside the UK/EEA. We ensure appropriate safeguards, including UK International Data Transfer Agreements and Standard Contractual Clauses, are in place.
10. Links to other websitesOur site may link to third-party sites. We are not responsible for their privacy practices. Please review their policies separately.
11. Updates to this policWe may update this policy from time to time. Significant changes will be notified via site notices. Please review this page periodically.
12. ContactFor privacy questions or to exercise your rights:
Email: info@dhakaah.comYou can also contact our Data Protection Officer via info@dhakaah.com.